SINGAPORE, 7th July 2021 – Singapore Esports Association (SGEA) is thrilled to welcome 100PLUS, the pioneer and driving force of the isotonic category in Singapore, as its official hydration sponsor.

As the Official Hydration Sponsor, 100PLUS reinforces its brand presence as a serious player in the esports arena. This aligns with 100PLUS’ long and established association with competitive sports development, its support of active lifestyle over the years and its commitment to refresh, re-energise and rehydrate.

A proud advocate of sports development and active lifestyles in Singapore, the partnership, which was brokered by Reddentes Sports, will see 100PLUS extend its support to SGEA and the growth and development of esports locally.

“SGEA is honoured to count 100PLUS, an established patron of the sports scene, as our partner. Esports athletes need to ensure they are properly hydrated to achieve peak performance. The contributions from 100PLUS enhance the support given to our local esports athletes and the local esports ecosystem.” said Mr Ng Chong Geng, President of SGEA.

100PLUS has been faithfully hydrating Singapore athletes and supporting their aspirations. 100PLUS aids in replenishing lost fluids, energy and electrolytes to combat the effects of dehydration, heat and exertion, enabling athletes to achieve peak performances in the pursuit of their dreams. 

As Singapore’s No.1 isotonic drink, the brand has been a prominent and ever-supportive isotonic drink of choice of athletes and individuals in pursuit of an active lifestyle at many major sport events in Singapore.  100PLUS is also a strong supporter of sports development and the endorsement of active lifestyle.

–  End  –


The Singapore Esports Association (SGEA) is a member of the Singapore National Olympic Council (SNOC) and the national governing body for esports in Singapore. SGEA is a member of the Global Esports Federation (GEF).

SGEA was founded in 2018 to promote and facilitate the participation of Singapore in regional and international events and competitions in the area of esports excellence and to develop and promote esports.


100PLUS is Singapore’s No. 1 isotonic drink, hydrating Singaporeans and supporting their aspirations. 100PLUS has always been present to support hydration as part of a healthy and active lifestyle.


Redd+E, through its parent company Reddentes Sports is a marketing agency that delivers smart and impactful solutions in the areas of sport and esports. Our services include media rights consulting, commercialisation development, event consulting, project management, organisational consultancy for sports associations, athlete management and marketing consultancy. Our goal is to provide services and value to transform organisations, businesses and communities by achieving their objectives through sports and esports.


Singapore Esports Association100PLUS
Kelvin Tan
Secretary General
[email protected]
Nalini Naidu
for F&N Foods
[email protected]