In a regional social outreach strategy spanning content, community and culture
SINGAPORE, 30 September 2021 – The Organising Committee for the Singapore 2021 Global
Esports Games (GEG) taps Singaporean TikTok star, Ng Ming Wei, as one of its KOLs for the
inaugural event taking place in Singapore in December.
With nearly 70%1 of gamers in Asia-Pacific using TikTok, the collaboration with Ming Wei is
part of a strategic approach to engage with gamers on their platform. The collaboration will see
him working on the GEG World Finals, across the three major esports titles: Dota 2 (Valve),
eFootball PES 2021 Season Update (Konami) and Street Fighter V (Capcom).
With a combined following of over 25 million across his social media accounts, the 26-year-old
is also a Taekwondo athlete, with a Commonwealth Taekwondo Championship gold medal and
Southeast Asian Games silver medal under his belt.
“Having visited the Tokyo Olympics in a non-competing capacity, I’m excited to be part of
another world-class event. The tenacity shown by top esports athletes is something I identify
strongly with and I look forward to telling their stories in a compelling way,” said Ming Wei,
founder of Boom Digital Media, a one-stop TikTok specialist agency.
“It is our pleasure to partner with our local Taekwondo athlete and regional TikTok star, Ming
Wei. Through his unique lens, we hope to showcase the sportsmanship of our esports athletes,
amidst the electrifying atmosphere of the GEG World Finals,” said Mark Chay, Olympian,
Nominated Member of Parliament, and member of the Singapore 2021 Global Esports Games
Organising Committee.
True to its universal values of equality, fair play, diversity, inclusion and innovation, the Global Esports Games will feature multi-title esports competitions, GEFcon – the GEF’s global convention of thought leaders and idea creators, and GEFestival – the dynamic celebration of esports, youth culture, and much more. Following Singapore, the next Global Esports Games will be hosted by Istanbul in 2022, and Riyadh in 2023.
Updates on the 2021 Singapore Global Esports Games are available on www.geg2021.com.
For media enquiries, please contact:
Gayle Tan
PR Director, Mailman Group
[email protected]
About the Global Esports Federation (GEF) and Global Esports Games (GEG)
The Global Esports Federation promotes the credibility, legitimacy, and prestige of esports. We
convene athletes, players, the world’s publishers, developers, industry partners and sporting
organisations on one inclusive platform. We encourage and support the connection between
esports, sport and technology. Our mission calls for the development of visible initiatives that
are in service to the world’s esports community. We are grateful for a collective of strategic
partnerships that bring to life this mission. #worldconnected www.globalesports.org
The Global Esports Games is the flagship event of the Global Esports Federation. Singapore
will stage the very first Global Esports Games in 2021, and is also the home of the GEF’s
worldwide headquarters.